quality

Process, Handmade

The Handmade Reality

We are obsessed with handmade in recent years, have you noticed?  I have been giving more thought to the intrigue of handmade, after having also come under its spell some years back. Recently, I have started to question how we instinctively put handmade on a pedestal.

I suppose it is not surprising...handmade necessitates (what we perceive as) luxurious amounts of time and effort.  A person who has time to make by hand must have so much skill and so much available time!  A person who can afford to pay the cost of handmade must have so much money!  On some unconscious level, our brain makes these links. Our culture further propels these notions, as heritage brands and notions of authenticity have pushed to the forefront of trend.