I don't commonly wear clothes with words on them. I'm not even a big fan of little symbol logos, but it's getting harder and harder to avoid those. In general, clothes should speak for themselves, without a billboard on the pocket.
So when a friend of our family started this company called Lakegirl awhile back, I wasn't paying a lot of attention. It was sweatshirts with the word "lakegirl" and I did not feel inclined to buy or wear them. Yes, I love my lake. Yes, I'm happy to be part of a lake-based community. But did I need to express that excitement across my chest? I wasn't sure that I did, even though I thought her company was wonderful and impressive and I was happy for her.